Privacy Policy
Last Updated: 26/10/2026
Overview
ProfitSence provides digital advertising technology, advertising monetisation and related services to website and mobile application publishers, advertisers and other participants in the digital advertising ecosystem.
ProfitSence primarily operates through integrations with third-party advertising servers, advertising exchanges, advertising networks, demand-side platforms and other advertising technology providers. Through these integrations, ProfitSence enables publishers to monetise their advertising inventory and facilitates the delivery, management, measurement and optimisation of digital advertisements.
This Privacy Policy explains how ProfitSence collects, receives, uses, shares, stores and otherwise processes personal information in connection with its websites, publishers and advertiser accounts, advertising technology integrations and related services (collectively, the “Services”).
- (a) ProfitSence Pte. Ltd., a company incorporated under the laws of Singapore, with its registered address at 68 Circular Road, #02-01, Singapore 049422; or
- (b) ProfitSence LLC, a limited liability company organised under the laws of Wyoming, United States of America, with its registered address at 30N Gould St, Ste R, Sheridan, WY 82801, United States.
- Visitors to ProfitSence websites.
- Publishers, advertisers, business partners and their authorised representatives.
- Individuals registering for or accessing ProfitSence accounts.
- Individuals submitting applications, support requests or other communications.
- End users of websites and mobile applications that integrate ProfitSence advertising Services.
Section 1: Information processed in connection with end users of publisher websites and applications.
Section 2: Information collected from ProfitSence customers, account holders, business partners and website visitors.
Section 3: General privacy practices, including information sharing, international transfers, data retention, security, individual rights and children’s privacy.
Section 1: End User Information
1.1. Information We Collect
When an individual visits a website or uses a mobile application that integrates ProfitSence Services, certain information may be collected, received, transmitted or otherwise processed through advertising requests, advertising tags, scripts, software integrations, cookies and other advertising technologies.
ProfitSence primarily works with third-party advertising servers, advertising exchanges and Demand Partners. Accordingly, certain information may be collected and processed directly by these third parties rather than by ProfitSence.
Depending on the relevant integration, technical capabilities, applicable permissions and contractual arrangements, ProfitSence and its authorised partners may process the following categories of information:
Device and Browser Information
- Device type, model and manufacturer
- Operating system and software version.
- Browser type, versions and settings.
- IP address and network information.
- Mobile carrier and connection type.
- Device identifiers, advertising identifiers and other permitted technical identifiers.
- Application name, version and relevant technical information.
Advertising and Usage Information
- Websites, applications or pages on which advertisements are requested or displayed.
- Advertising impressions, clicks and interactions.
- Advertisement placement, format and delivery information.
- Advertising request and response information.
- Timestamps and session-related information.
- Conversion or attribution information where supported by the relevant integration.
- Information used for advertising measurement frequency management and fraud prevention.
Location Information
We may process approximate geographic location information derived from IP addresses or other permitted signals for advertising delivery, geographic targeting, reporting and fraud prevention.
Where precise location information is processed, such processing must be supported by the necessary permissions and an appropriate lawful basis under Applicable Laws.
Cookies and Similar Technologies
Advertising technologies may use cookies, pixels, mobile advertising identifiers, local storage or comparable technologies to support advertising delivery, measurement, frequency management and other permitted purposes.
The technologies used depend on the publisher’s website or application, the relevant advertising integrations and the privacy choices available to the end user.
Information from Publishers and Third Parties
ProfitSence may receive information from publishers, advertisers, advertising exchanges, Demand Partners, technology providers and other authorised partners.
Such information may include advertising identifiers, contextual information, consent signals, device information, advertising performance data and other information lawfully shared for advertising-related purposes.
The information actually available to ProfitSence depends on the relevant advertising integrations and partner arrangements.
ProfitSence processes end user information for the following purposes, where applicable and legally permitted:
To facilitate advertising requests, connect publisher advertising inventory with Demand Partners and enable advertisements to be delivered through publisher websites and applications.
To measure advertising impressions, clicks, performance and other relevant events, and provide reporting and reconciliation information to publishers, advertisers and authorised partners.
To support controls intended to limit how frequently the same advertisement is displayed to a device or browser.
To identify, investigate and prevent Invalid Traffic, automated activity, fraudulent advertising interactions, security threats and other suspicious activities.
Where legally permitted and supported by appropriate consent or another valid lawful basis, advertising information may be used to facilitate personalised or interest-based advertising through relevant advertising partners.
To facilitate advertising based on website or application content, approximate location, language, device characteristics, and other permitted contextual signals.
To monitor technical performance, investigate errors, maintain security, improve advertising integrations and develop or enhance the Services.
To comply with Applicable Laws, enforce contractual obligations, investigate suspected violations and respond to lawful requests.
Where the European Union General Data Protection Regulation (EU GDPR), United Kingdom General Data Protection Regulation (UK GDPR) or comparable laws apply, personal information shall be processed on an appropriate lawful basis.
Depending on the specific processing activity, the relevant lawful basis may include:
- (a) Consent: Where required for cookies, personalised advertising, and advertising identifiers or other relevant processing.
- (b) Legitimate Interests: Where permitted and justified, for activities such as fraud prevention, security, service reliability and certain operational purposes, subject to applicable balancing requirements.
- (c) Legal Obligations: Where processing is necessary to comply with applicable legal requirements.
- (d) Contractual Necessity: Where processing is necessary to perform a contract with the individual concerned.
ProfitSence does not treat general use of a publisher website or application as automatic consent to all advertising-related processing.
Where valid consent is legally required, the relevant processing must not take place unless the necessary consent has been obtained.
To provide and support advertising Services, information may be disclosed to or made available to the following categories of recipients:
Advertising exchanges, advertising networks, demand-side platforms, advertisers and other authorised participants involved in advertising delivery, bidding, measurement and related activities.
Publishers may receive advertising reporting and performance information relating to activity on their website and applications.
Partners supporting advertising measurement, attribution, fraud prevention, inventory quality, security and compliance.
Technology and Infrastructure Providers
Providers assisting with hosting, infrastructure, technical operations, data processing and other necessary services.
Information may be disclosed where required by law, necessary to protect legal rights or otherwise permitted under this Privacy Policy and Applicable Laws.
Where third parties receive personal information for their own purposes, they may act as independent controllers and be subject to their own privacy obligations.
Publishers integrating ProfitSence Services are responsible for implementing appropriate privacy notices and consent management mechanisms on their website and applications where required by Applicable Laws.
ProfitSence does not require publishers to use one particular Consent Management Platform (CMP). Publishers may select their preferred solution, provided it complies with applicable privacy laws and the requirements of relevant advertising technology providers.
Where required, publishers must:
- (a) Provide appropriate privacy notices concerning advertising technologies and data processing.
- (b) Obtain legally valid consent before enabling relevant advertising technologies.
- (c) Communicate applicable consent, objection and privacy preference signals to relevant advertising technologies.
- (d) Implement appropriate consent management mechanisms.
- (e) Comply with applicable restrictions concerning children’s information.
- (f) Ensure that information shared with ProfitSence and Demand Partners is collected and disclosed lawfully.
ProfitSence encourages end users to review the privacy policies and privacy controls provided by the websites and applications they visit.
Section 2: Information Collected from ProfitSence Customers and Website Visitors
2.1. Personal and Business Information
When an individual applies for, registers for or uses a ProfitSence account, or otherwise communicates with ProfitSence, we may collect the following information:
- Full name.
- Company or business name.
- Business or residential address.
- Email address.
- Telephone number.
- Account login and authentication information.
- Website and application information.
- Business registration and ownership information.
- Payment and billing information.
- Tax information.
- Identity verification or Know Your Customer (KYC) information where required.
- Communications, support requests and related correspondence.
Information may be collected directly from the individual, through account forms, from authorised representatives or from other lawful sources.
2.2. Account Registration and Management
ProfitSence uses account and business information to:
- (a) Review publisher and advertiser applications.
- (b) Create, maintain and manage accounts.
- (c) Verify identity, business ownership and eligibility.
- (d) Approve websites, applications and advertising integrations.
- (e) Provide customer support.
- (f) Maintain account security.
- (g) Manage agreements and commercial relationships.
- (h) Communicate operational notices and account updates.
Information provided during registration and maintained in the Publisher Dashboard may also be used for contractual identification, invoicing, compliance and account administration.
2.3. Payments, Billing and Financial Records
ProfitSence may process information necessary to calculate, verify and administer advertising revenue, invoices and payments.
This may include:
- Account holder and beneficiary names.
- Bank account or supported payment service details.
- Billing addresses.
- Payment transaction records.
- Publisher invoices.
- Revenue and payment history.
- Tax documentation.
- Identity and ownership verification information.
Such information may be shared with authorised payment service providers, financial institutions, accountants, auditors and compliance service providers where necessary.
Financial and transaction records may be retained to meet applicable accounting, taxation, regulatory, contractual and legal obligations.
2.4. Website Usage and Technical Information
When individuals visit ProfitSence websites or access account systems, technical information may be collected, including:
- IP addresses.
- Browser and operating system information.
- Pages visited.
- Referring websites.
- Access dates and timestamps.
- Device and session information.
- Cookies and other permitted technical identifiers.
- Error logs and security-related events.
ProfitSence uses this information to operate its websites, maintain security, investigate technical issues, understand website performance and improve the user experience.
2.5. Cookies and Similar Technologies
ProfitSence websites and account systems may use cookies and similar technologies to provide essential functionality, maintain authenticated sessions, remember preferences, protect accounts, analyse website performance and improve the Services.
Some cookies may be provided by authorised third-party technology or analytics providers.
Where required by Applicable Laws, non-essential cookies and similar technologies shall be subject to appropriate consent mechanisms.
Users may manage certain cookies through their browser settings and available website privacy controls.
Disabling essential cookies may affect the functionality of the ProfitSence website or account systems.
Further information about particular cookies, providers and retention periods may be provided through an applicable cookie notice or consent management interface where required.
- Account registration and approval.
- Advertising Services.
- Revenue finalisation and payment processing.
- Technical updates.
- Policy and contractual changes.
- Customer support.
- Service announcements.
- Relevant promotional communications where permitted.
Operational, contractual, security, and legally required communications may continue where necessary.
Where GDPR, UK GDPR or comparable laws apply, processing may be based on:
Contractual Necessity
To establish, administer and perform agreements with individual customers and account holders.
To operate and improve our business, provide support, maintain security, prevent fraud, communicate with business contacts and administer commercial relationships, where permitted and appropriately assessed.
Legal Obligations
To satisfy tax, accounting, regulatory, identity verification and other applicable legal requirements.
Where required for optional marketing, certain cookies or other activities that depend on consent.
Where a customer is a company, information concerning its representatives may be processed on a lawful basis appropriate to the particular activity rather than automatically relying on the company’s contract.
Section 3: General Privacy Practices
3.1. Information Sharing and Disclosure
ProfitSence may share personal information with authorised third parties where necessary and legally permitted.
These may include:
- (a) Advertising and Demand Partners.
- (b) Hosting, infrastructure and technology providers.
- (c) Payment processors and financial institutions.
- (d) Identity verification and fraud prevention providers.
- (e) Accounting, auditing and professional advisers.
- (f) Customer support and communication service providers.
- (g) Other ProfitSence entities.
- (h) Regulatory authorities and law enforcement agencies where legally required.
Where third parties process personal information on behalf of ProfitSence, appropriate contractual and organisational safeguards shall be used where required by Applicable Laws.
ProfitSence may also disclose information where reasonably necessary to investigate fraud, protect security, establish or defend legal claims, comply with legal processes or protect the rights and safety of affected individuals.
3.2. Information Received from Third Parties
ProfitSence may receive information from publishers, advertisers, Demand Partners, service providers and other authorised sources.
Such information may include advertising-related information, account verification information, business contact details, technical identifiers and other information relevant to the Services.
ProfitSence processes such information in accordance with the applicable purposes, lawful bases and contractual arrangements.
3.3. Information Collected by Others
ProfitSence websites and Services may contain links to, or integrate with, third-party websites, applications and technologies.
Such third parties may operate under their own privacy policies and act as independent controllers of information they collect.
ProfitSence is not responsible for third-party privacy practices that are outside its control, without limiting any responsibility imposed on ProfitSence by Applicable Laws.
3.4. International Data Transfers
ProfitSence operates internationally through its Singapore and United States entities and works with advertising technology providers, payment processors, hosting providers and other service providers that may operate in different jurisdictions.
Personal information may be transferred to or processed in Singapore, the United States or other countries where authorised service providers and advertising partners operate.
Where required by Applicable Laws, ProfitSence shall implement appropriate safeguards for international transfers, including recognised contractual protections or other legally permitted transfer mechanisms.
Individuals may contact ProfitSence for further information about applicable international transfer arrangements.
3.5. Data Retention
ProfitSence retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including account administration, advertising operations, financial reporting, fraud prevention, security, contractual obligations and compliance with Applicable Laws.
Account and business information may be retained throughout the commercial relationship and for an appropriate period following account closure.
Financial, invoicing, payment and tax records may be retained for periods required by applicable accounting, taxation and regulatory laws.
Advertising-related technical information, website logs and other operations data may be retained for periods reasonably necessary for reporting, reconciliation, security and fraud prevention.
Information may be retained for longer where reasonably necessary to resolve disputes, investigate suspected violations, establish or defend legal claims or comply with legal obligations.
When personal information is no longer required, ProfitSence shall take reasonable steps to delete, anonymise or otherwise lawfully dispose of it.
The classification or closure of an inactive ProfitSence account under the Terms of Service does not automatically determine the deletion period for all associated personal information.
3.6. Confidentiality and Security
ProfitSence uses reasonable technical and organisational measures designed to protect information against unauthorised access, disclosure, alteration, loss, misuse and destruction.
Such measures may include access restrictions, account authentication, security monitoring, service-provider controls and other safeguards appropriate to the information and risks involved.
No electronic transmission, storage system or security measure can guarantee absolute security.
Individuals who become aware of suspected unauthorised account access or a security concern should contact ProfitSence promptly.
Where a personal data breach triggers legal notification obligations, ProfitSence shall comply with the applicable requirements.
3.7. Individual Privacy Rights
Depending on the individual’s location and applicable privacy laws, individuals may have rights concerning their personal information, including:
- (a) The right to request access to personal information.
- (b) The right to request correction of inaccurate information.
- (c) The right to request deletion in applicable circumstances.
- (d) The right to request restriction of certain processing.
- (e) The right to object to certain processing.
- (f) The right to request data portability where applicable.
- (g) The right to withdraw consent where processing relies on consent.
- (h) Rights concerning certain automated decisions and profiling, where applicable.
- (i) The right to lodge a complaint with a competent data protection authority.
Where processing relies on legitimate interests, individuals may have the right to object on grounds relating to their particular situation.
Individuals have the right to object to the processing of their personal information for direct marketing at any time where applicable law provides that right.
These rights are subject to applicable legal conditions, limitations and exemptions.
ProfitSence may need to verify an individual’s identity before responding to a request.
Privacy requests may be submitted to [email protected].
Where information is processed by a publisher or another advertising partner acting as an independent controller, individuals may also need to contact that organisation directly.
ProfitSence shall respond to valid requests within applicable legal timeframes.
3.8. Advertising Preferences and Opt-Out Choices
Individuals may have options to control certain advertising-related processing through:
- Privacy and cookie settings on the relevant website.
- Consent management tools made available by publishers.
- Browser privacy and cookie settings.
- Mobile device advertising privacy settings.
- Other applicable advertising industry preference mechanisms.
Opting out of personalised advertising does not necessarily prevent the display of contextual or non-personalised advertisements.
Where applicable law provides additional rights concerning targeted advertising, the sale or sharing of personal information, or certain profiling activities, ProfitSence shall provide or support the required mechanisms in accordance with its role and legal obligations.
3.9. Automated Processing and Profiling
Digital advertising systems may use automated processes to evaluate advertising requests, select advertisements, assess traffic quality and measure advertising performance.
Where profiling or automated decision-making is subject to specific legal restrictions or transparency requirements, ProfitSence shall comply with the applicable obligations.
ProfitSence recognises the importance of protecting children’s personal information.
Publishers must comply with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws governing the collection and processing of children’s information.
Publishers must inform ProfitSence where a website or application is directed to children or otherwise requires special treatment under applicable children’s privacy laws.
ProfitSence does not authorise the use of children’s personal information for behavioural or interest-based advertising where prohibited by Applicable Laws.
Where ProfitSence is informed that advertising inventory is child-directed, applicable restrictions and appropriate advertising configurations must be implemented before the relevant inventory is monetised.
Where legally required, publishers and other responsible parties must provide appropriate notices, obtain verifiable parental consent and implement relevant protections.
ProfitSence may restrict, reject or suspend advertising services where necessary to address children’s privacy compliance concerns.
ProfitSence seeks to conduct its data processing activities in accordance with applicable privacy and data protection requirements, which may include:
- The European Union General Data Protection Regulation (EU GDPR)
- The United Kingdom General Data Protection Regulation (UK GDPR).
- The Singapore Personal Data Protection Act (PDPA).
- Applicable United States federal and state privacy laws.
- Other privacy, electronic communications and advertising-related laws applicable to the relevant processing activities.
Where required, ProfitSence shall implement appropriate contractual, organisational and technical arrangements for processing personal information.
3.12. Changes to This Privacy Policy
ProfitSence may update this Privacy Policy to reflect changes in its Services, business operations, legal obligations or data processing practices.
When changes are made, the “Last Updated” date will be revised.
Where required by Applicable Laws, ProfitSence shall provide additional notice or obtain consent before implementing changes that require such action.
Users are encouraged to review this Privacy Policy periodically.
3.13. Changes in Corporate Structure
In the event of a merger, acquisition, restructuring, reorganisation, sale of assets or similar corporate transaction, personal information may be transferred to relevant parties where permitted by Applicable Laws.
Any such transfer shall be subject to applicable privacy obligations and appropriate safeguards.
3.14. Data Processing Roles
Depending on the Services and relevant arrangements, ProfitSence may act as a controller, joint controller or processor of personal information.
Publishers, advertisers and Demand Partners may independently determine the purposes and means of processing certain information.
Where required by Applicable Laws, the parties shall enter into appropriate data processing agreements or other legally necessary arrangements defining their respective responsibilities.
Nothing in this Privacy Policy replaces a data processing agreement where one is legally required.
3.15. Contact Us
For questions regarding this Privacy Policy, the processing of personal information or applicable privacy rights, please contact:
Privacy-related requests will be directed to the appropriate responsible person or ProfitSence entity.